Web3 Social Proof: Check the Handoff Before a Campaign
A campaign can send a reader from a creator's post to your X profile, website or community. Walk through that route before the campaign begins. This checklist focuses on the handoff: whether the reader sees the same statement, reaches the intended resource and knows where to ask a question.
If you are still deciding what evidence supports the statement, complete the crypto social proof evidence sheet first. This page does not repeat that audit or assign a score to the project's credibility.
Write down the actual route
Record the original post or draft, the first destination, the next action and the person who will answer. Test the route using the same links a visitor will receive, including on a phone.
| Step | Check | Who resolves a problem |
|---|---|---|
| Creator or partner post | The wording matches the approved statement and identifies the relationship accurately. | Campaign owner and the publishing partner. |
| X profile | Bio, pinned post and website link describe the current state of the product. | Account owner. |
| Landing page | The promised information is present and accessible. | Product or content owner. |
| Next action | The visitor can complete the intended step or understand its requirements. | The person responsible for that destination. |
| Questions | The official contact route is visible and an owner can handle follow-up. | Community or project lead. |
Resolve contradictions before increasing exposure
Compare the campaign with the website and community announcement. If one says a feature is live while another describes a future release, ask the product owner to settle the wording. Do the same for access conditions, supported networks and partner roles. Do not rely on a disclaimer elsewhere to repair a misleading headline.
X provides controls for a profile's bio, website link and pinned post in its profile guidance. Use the profile checklist to review the content placed in those fields.
Prepare a route for questions you cannot answer
The person handling replies needs the current official links, a short set of approved answers and a named escalation contact. Do not ask a moderator to improvise a product, token, security or listing answer. An honest “we are checking this with the responsible team” is preferable to an invented commitment.
Agree coverage for the actual campaign window. This is a staffing decision for the project, not a claim that CYCLE provides continuous moderation. If the campaign includes a live discussion, assign a separate owner for the AMA follow-up.
Recheck the route after a change
Keep the brief, evidence URLs and destination together. If a product statement or release date changes, tell the publishing partner and correct the material under your control. Preserve a clear distinction between the original announcement and a substantive correction.
Review observed visits, questions and received enquiries separately using the measurement worksheet. A completed checklist is evidence that the route was checked; it does not establish that a campaign will succeed.
For help with X, engagement and relevant partner conversations before promotion, see Pre-marketing: Social Proof & Partnership.