OKX CIS Brand Awareness

300M+ aggregate CIS PR reach across seven crypto and business media placements for a tier-1 exchange.

OKX is a tier-1 crypto exchange proof case for CYCLE's PR and brand-awareness work in the CIS market. The 2024 campaign delivered 300M+ aggregate reach across seven crypto and business media placements.

This case matters because Web3 PR is not only about press-release volume. For an exchange or large crypto brand, the real job is to make the story credible across both crypto-native and mainstream business surfaces.

Proof Case Snapshot

What was unclear How to show regional relevance for a tier-1 exchange beyond standard crypto media visibility.
Proof layer built 300M+ aggregate CIS PR reach across seven crypto and business media placements.
Distribution activated CIS media, business/crypto publications, and regional announcement/commentary channels.
Market signal OKX became visible in a regional trust lane, not just as another exchange mention.

What was unclear

The campaign needed to support OKX visibility in CIS markets, where crypto audiences are fragmented across crypto media, business media, Telegram communities, influencer surfaces, and regional investor conversations.

For a tier-1 exchange, generic visibility is not enough. Media work has to reinforce trust, market presence, and category authority.

What CYCLE built

The PR motion included:

crypto media publications;
business media expert commentary;
CIS regional targeting;
topic selection for market relevance;
proof-led media angles instead of empty announcements.

The work connected crypto-native coverage with broader business credibility.

Proof layer

The campaign proof layer included:

OKX as a tier-1 exchange client;
CIS market PR and brand awareness;
300M+ aggregate CIS PR reach;
seven tracked placements across crypto and business media.

The seven campaign placements included Kommersant, ForkLog, BeInCrypto RU, InvestFuture, HappyCoin.club, Sravni.ru, and RIA Moscow.

Selected public links

Market signal

Crypto PR fails when a project has a weak public surface or no clear reason for media to care. Strong PR starts with the story, proof points, spokesperson angle, and audience context.

This case supports CYCLE's broader PR and launch-readiness positioning: media work should reinforce the trust layer that investors, users, partners, and ecosystem stakeholders inspect before they engage.